Last updated: 13 September 2026

Who we are

World of Lotteries is operated by Middleton Services Limited, company number 06435113, whose registered office is 124 City Road, London, England, EC1V 2NX. Middleton Services Limited is the controller responsible for the personal information described in this policy.

Privacy enquiries and requests may be sent to info@worldoflotteries.com.

Information we collect

Depending on how you use the website, we may collect:

  • your name, email address, selected lotteries and alert preferences when you subscribe to email alerts;
  • your separate marketing choices, together with the wording shown, date and time, signup source and any later withdrawal;
  • your name, email address, enquiry type and message when you contact us;
  • technical and security information such as IP address, browser or device information, request times and server logs;
  • cookie choices and, where you consent, analytics or advertising information; and
  • records of clicks on advertising, campaign or partner links, which may include technical identifiers.

Please do not include sensitive personal information in a general enquiry unless it is necessary.

How and why we use your information

  • Requested services: to provide and manage lottery-result or jackpot alerts and respond to enquiries. We rely on taking steps at your request and our legitimate interests in operating these services.
  • Marketing: to send news, offers or promotions only where the required consent has been given. Marketing consent is separate from an alert subscription and may be withdrawn at any time.
  • Website operation and security: to prevent misuse, investigate faults, maintain security and administer the website. We rely on our legitimate interests in running a reliable and secure service.
  • Legal and compliance purposes: to maintain required records, establish or defend legal claims and comply with applicable law.
  • Analytics and advertising: to measure use of the website or provide advertising where you have consented to the relevant optional cookies or technologies.

Email alerts and marketing choices

You can change your alert preferences or unsubscribe using the links contained in our emails. Withdrawing marketing consent does not prevent you from receiving operational messages or lottery alerts that you have separately requested.

World of Lotteries retains the subscriber relationship. We may send promotions concerning selected partners where you have agreed to receive them, but we do not automatically give partners your contact details. We would only share those details where this is clearly explained and there is an appropriate lawful basis.

Who we share information with

We may use trusted providers for website hosting, security, email delivery, database management, analytics and advertising. They may process information only as needed to provide their services and under appropriate contractual or legal protections.

We may also disclose information where required by law, to protect legal rights or security, or in connection with a business reorganisation. We do not sell personal information.

Links to lottery operators, commercial partners and other third-party websites take you to services governed by those organisations’ own privacy policies.

International transfers

Some service providers may process information in countries outside the United Kingdom. Where this occurs, we use an applicable lawful transfer mechanism and appropriate safeguards, such as UK adequacy regulations or approved contractual protections.

How long we keep information

  • Alert-subscription information is normally kept while the subscription remains active.
  • Minimal unsubscribe or suppression records may be retained to ensure that withdrawn recipients are not contacted again.
  • Contact enquiries are normally kept for up to 24 months after the enquiry is resolved.
  • Technical and security logs are normally kept for up to 12 months unless needed for an investigation.
  • Consent and compliance records may be retained for up to six years where reasonably required to demonstrate compliance or deal with a legal claim.

Information may be kept for longer where required by law or where necessary for an active complaint, investigation or legal claim.

Cookies

Essential cookies may be used without consent where necessary to operate and secure the website. Optional analytics and advertising technologies are used only according to your cookie choices. Further information is available in our Cookie Policy.

Security

We use appropriate technical and organisational measures intended to protect personal information against unauthorised access, alteration, disclosure or loss. No internet service can guarantee absolute security.

Your data-protection rights

Depending on the circumstances, UK data-protection law may give you the right to:

  • request access to your personal information;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase information or restrict its use;
  • object to processing based on legitimate interests or for direct marketing;
  • receive certain information in a portable format; and
  • withdraw consent at any time, without affecting earlier lawful processing.

To exercise a right, email info@worldoflotteries.com. We may need to verify your identity and will normally respond within one month.

Children

World of Lotteries is intended for adults aged 18 or over. We do not knowingly seek to collect personal information from children.

Complaints

Please contact us first if you have a concern so that we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.

Changes to this policy

We may update this policy when our services, providers or legal obligations change. The date at the top shows when it was last revised.